Privacy Policy

Who we are

This tool is operated by Freshwater Strategy Pty Ltd (“Freshwater”, “we”, “us”, “our”), a specialist advisory firm with offices in Brisbane, Sydney, and London. Our contact details are:

• Email: hello@freshwaterstrategy.com
• Phone: +61 2 8324 7482

What information we collect

When you use this tool, we may collect the following personal information:

• Name — to identify you when we follow up.
• Email address — to contact you with campaign insights, relevant updates, and information about Freshwater’s services.
• Department and position (optional) — to tailor our communications to your professional context.
• IP address and browser/device information — collected automatically when you submit your details, for security and analytics purposes.

We also collect the content of your conversations with the advisory tool to improve the quality of our service. Conversation data is not linked to your personal details unless you have provided them.

How we use your information

We use the information you provide to:

• Contact you about campaign strategy insights, advisory services, and relevant updates from Freshwater Strategy.
• Follow up on your use of this tool to offer further assistance or consultation.
• Improve the advisory tool and our understanding of the campaign challenges facing Queensland Government communicators.
• Serve relevant advertising and measure the effectiveness of our campaigns through third-party platforms (see Cookies and Tracking below).

Cookies and tracking

This site uses cookies and tracking technologies from the following third-party services to analyse usage, measure advertising effectiveness, and serve relevant ads:

• Google Analytics 4 (GA4) — to understand how visitors use this tool.
• Google Ads Remarketing — to show relevant ads to visitors across the Google Display Network.
• Meta (Facebook) Pixel — to measure ad performance and enable remarketing on Meta platforms.
• StackAdapt Pixel — to measure programmatic ad performance and enable audience targeting.

These services may collect information such as your IP address, browser type, pages visited, and interactions with this tool. This data is processed in accordance with each provider’s respective privacy policies. You can manage cookie preferences through your browser settings.

Legal basis for processing

By submitting your details through this tool, you consent to Freshwater Strategy collecting, storing, and using your personal information for the purposes described above, including receiving communications from us. You may withdraw your consent at any time by contacting us.

How we store and protect your information

Your information is stored securely using industry-standard measures. We restrict access to your personal data to authorised Freshwater personnel who need it to perform their duties. We do not sell your personal information to third parties.

Sharing your information

We do not share your personal information with third parties except:

• With service providers who assist us in operating this tool (e.g. hosting, analytics), bound by confidentiality obligations.
• Where required by law or legal process.

Your rights

You have the right to:

• Access the personal information we hold about you.
• Correct any inaccurate or incomplete information.
• Request deletion of your personal information.
• Withdraw consent to receiving communications from us at any time.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.

To exercise any of these rights, contact us at hello@freshwaterstrategy.com.

Data retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. If you request deletion, we will remove your data within a reasonable timeframe.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.