About this tool

An AI-powered campaign advisory built for the unique demands of Queensland Government communications.

Freshwater Strategy

Freshwater Strategy is a specialist advisory firm that deploys empirical strategies to shape opinion, manage risk, and identify opportunities across capital, business, and government sectors. With offices in Sydney, London, and Brisbane, we help organisations navigate complex, regulated environments.

Launchpad Digital

Launchpad Digital is a digital strategy and technology partner that builds intelligent tools for organisations operating at the intersection of policy, communications, and public engagement. Specialising in web development, creative services, AI-powered solutions, end-to-end digital campaign management, and bespoke digital solutions, Launchpad works alongside advisory firms like Freshwater to turn strategic thinking into scalable digital products.

What this tool does

Campaign strategy

Develops and reviews communication strategies for QLD government departments and agencies.

Behavioural insights

Applies audience segmentation and behavioural science to public campaigns.

Stakeholder alignment

Supports regional messaging and stakeholder coordination in a Queensland context.

Measurement frameworks

Provides narrative framing, risk assessment, and campaign measurement guidance.

Scope

This tool is strictly scoped to Queensland Government campaign advisory. It will not answer questions about other topics, provide personal, legal, or financial advice, or engage with requests outside its defined function. Out-of-scope queries are redirected to the Freshwater team.

Our approach

1Diagnosis
2Strategy
3Mobilisation
4Execution
5Measurement

Want to go deeper?

Contact Mike or Andy at Freshwater Queensland.

Get in touch